I love the freedom and sense of adventure that my business gives me every day. But it has taken me over 15 long years to achieve a really close relationship with my business.
What do I mean by ‘relationship’? You see to me, my business is (like all things in our world) an energetic being. It is strongly influenced by my own personal energy, but it also absorbs the energy of those who interact and contribute to it, such as my customers, jewellers, and suppliers. As an energetic being, my business has its own path — its own mission and purpose — that needs to be heard and respected. It took me years to uncover what that truly was.
Finding True Purpose
For many years I considered myself to be in the business of ‘creating and selling luxury jewellery’. With a deep expertise and passion for fine jewellery and gemmology, and a background in marketing, I viewed running my own jewellery business as a means to achieve balance between my passions, my personal life, and my professional life. But I always felt like was something missing. It took a very dark period (also known as ‘Covid lockdown’) for me to uncover what that was.
I realised that the purpose of my business was not to ‘sell luxury jewellery’. The true purpose of my business was to help me to fulfil my own soul’s purpose — to help others connect to their souls and discover their inner wisdom.
In order to do this, I knew that I needed to embrace and reveal my authentic self to my business, and to those who interact with it. I have always been a deeply intuitive and spiritual person, with a strong need for purpose, and a strong desire to be in the service of others.
The Way
Through my business, I want to help others to feel worthy, sacred, and to embrace their uniqueness. I want my business to ignite transformation — in small or big ways — and to inspire others to express their true authentic selves.
Through the bespoke jewellery design process, I want to help others to tap into their intuition, creativity, and dare to go on an adventure. To make them feel seen and heard, and to enable them to celebrate and to heal.
Through the conscious creation of jewellery using Mother Earth’s precious gifts of gemstones and metals, I want to help others to consciously connect with Her energy.
Through storytelling, I want to ignite curiosity and inspire others.
Through oracle card readings, I want to help others to find truth, clarity, and courage.
It is my belief that when a person is impacted in a positive way, they will begin to radiate that positive energy — triggering a ripple effect that will flow to the people around them. It is this idea that motivates me not to ‘do business’ but to, through my heart and soul, to be my business. This is my new business paradigm.
Harnessing Energy
The old business paradigm requires you to put the needs of your business before your needs as a business owner. Success is measured in the long hours you work, and the profits you make.
The new business paradigm places the needs of the business owner first. The idea is that when you allow yourself to feel refreshed, to find your motivation, and to be present, your business will reflect this and your customers will feel this. For me, this means taking the time to meditate, journal, and walk my dog. These activities feed my soul, elevate my energy, and allow me to be more present when I create or serve through my business. It also means communicating through the business when I am vibrating highly and can pass that energy onto others.
The new business paradigm means viewing your business as an energetic being that can bring joy and adventure into your life, and help you to achieve your soul’s purpose. And what could be better than knowing that you are building a business that will nourish the souls of others.
