A Guide to Women

6 female personality types – and how to buy jewellery to match them

We’ve all heard the saying, “looks don’t count for everything” – often during our single days when friends remind us not to be so shallow or fickle. It also happens to be a wonderful mantra for men buying jewellery for that special woman in their life. In other words, while big and shiny isn’t always better, a gift with thought is always best. In the same way women are delighted if a man buys her jewellery to match her lifestyle or fashion sense, we think men are delectable when you give us something that truly reflects who we are.

While it’s important to make note of your lady’s individual taste in jewellery, you’ll often find that women who possess certain personality traits have a taste or distaste for similar styles of jewellery. So to help you choose the perfect piece for your perfect woman, here are some jewellery buying tips for six well known female personalities:

Ms Peer Pressure

Does your girl go a shade of green when her sister, girlfriend, work colleague or another female relative shows off or talks about a fabulous new gift or purchase? If making a big impression on the female’s in her life is important then you’ll want to pick jewellery that doesn’t just keep up with the Jones’s, but is bigger, better and sparklier than anything they’ve got.

Ms High Maintenance

Does your pretty woman like to stop traffic – or at least sparkle in a crowded room? Then she’ll appreciate jewellery that she knows no-one else will be wearing (yes gentlemen, the same un-natural fear women have of being seen in identical dresses at a party).

A tastefully designed custom made piece is the perfect solution. Something like a beautiful solitaire with a very large stone (2ct plus) or intensely sparkling Cluster Ring will make you the centre of her universe.

Ms Bashful

On the other hand, your blossoming beauty may be more of the wallflower variety – sweet, shy and could think of nothing worse than having all eyes turned her way. If so, showy pieces will scare her off – the last thing you want if you’re popping the question.

Look for something dainty such as a modest solitaire engagement ring (one simple diamond, without side stones, etc) and make sure the diamond isn’t too big or ostentatious.

Ms Artistic

If your fair maiden is an abundance of creative juices – especially in art or design – you could look at an unusual setting or pattern within a piece of jewellery. She’ll be enchanted by the beautiful detail and the effort you made in coming up with a special design just for her. Cluster rings with multi-shaped stones or unusual coloured stones will earn you more than a Mona Lisa smile.

Ms Romance

If your perfect woman loves the sound of rain on the roof and snuggling up on the couch with Pride and Prejudice or Breakfast at Tiffany’s, bowl your maiden over with a pretty piece in a romantic setting – something from the heart that has a special meaning. Flower shaped cluster rings and 3 stone rings with heart –shaped filigree details will reflect her dreamy personality to a tee.

Ms Attention to Detail

Can your lady read a map better than Christopher Columbus? Set up a computer faster than Steve Jobs? Or spot an ant-sized beetroot stain on your favourite new purple tie from ten feet? Your perfect woman with an eye for detail will want to know all about the piece you chose including the angle, width and thickness of the settings.

She’s also very particular, knows what she wants and won’t take ‘no’ for an answer (In fact, some Detail Divas have been known to refuse jewellery gifts with very tiny flaws). To get her purring “Yes” you need to find the ‘perfect stone’ – be it a diamond with perfect measurements or a highly unusual coloured stone like a natural, untreated Ceylon Blue Sapphire.

So why do we get so excited when you buy us jewellery that matches our personality? Perhaps it’s because it says that you’re taking notice of – and appreciate us for – more than just the way we look. And that’s the way to win a woman’s heart.

Match the perfect jewellery to your perfect woman’s lifestyle

It’s no secret that women love receiving jewellery as a gift, but we’re even more impressed if a man gives us a piece that says “You may not always know it, but I have been paying attention”.

The key to buying jewellery for your lady is to understand that big and shiny is not necessarily better. Firstly, some women just don’t like flashy jewellery. But just as importantly, our modern lifestyles and jobs mean it’s not always practical.

Four things you need to know first

Before you even think about a piece for your perfect partner’s lifestyle, you need to be able to answer four questions. This means keeping a very close eye on her while she’s not looking (and you thought this was going to be a chore!):

Is she a jewellery aficionado, or will you be starting her collection?

What is she already wearing – dainty/fine jewellery or chunky and contemporary pieces?

What metals colour does she wear most – yellow, white, rose or perhaps multi tone?

Are shiny, sparky diamonds her best friend, or does she feel uncomfortable with anything too showy?

Armed with this new insight, now it’s time to think about the perfect jewellery to go with your gorgeous girl’s work and hobbies:

Sporty spice

If your lady spends a lot of time playing sports and challenging herself to athletic endeavours, she won’t want to wear anything that might snag on something – or someone – and hinder with her winning ways. So you’re best to go with practical stone settings and flat designs.

The fashionista

Does your woman have an eye for the latest fashion trends? Then you should take careful note of the shades she likes to wear. She’ll love coloured stone jewellery that blends beautifully with her favourite outfits.

Handy work and play

If her job involves close or physical contact with people all day – such as nursing, teaching or hairdressing – she won’t be able to wear certain types of jewellery like high settings or large stones. Similarly, if she’s an avid green thumb, cook or seamstress, these types of pieces will only get in the way.

As for sport, practical stone setting and flat designs are perfect for work and hobby time. You can always save the flashier jewellery gift for when it’s time to take her out somewhere special.

Vintage vixen or modern girl?

Does she have a soft spot for eras gone by? For example, if she wears second hand vintage clothing from Art Deco, Victorian or the 1940s period, you could choose a piece to match. But if she prefers contemporary fashion, she’ll probably fancy jewellery with clean, strong lines.

Of course, every woman is unique, so these examples may not sound like the special one in your life. Discovering the answers to those four questions is the key. Not only is it a mission any man will enjoy, but it will make it easier for your jeweller to help you find a piece that she’ll not just love – but love you for choosing.

Jewellery to match your perfect woman’s fashion sense

Accessorising! To men, a vaguely familiar word they may or may not have heard the wife or girlfriend gushing about in background noise conversations with equally excited friends and retail store assistants. To women, a spice of life we just can’t do without. Some have a penchant for hats, others for scarves, sunglasses, gloves or belts. But we all agree on two things – jewellery and handbags.

While handbag shopping is best left to the ladies, there are few gifts appreciated more by women than a piece of jewellery that matches our fashion style. Of course, taste in dress and jewellery is a very personal thing. However, knowing where your perfect woman sees herself in the fashion stakes can be a great help in choosing jewellery that she loves:

‘New Age’ girl

If your favourite femme looks like she stepped barefoot and beautiful straight from the Age of Aquarius – or her favourite yoga studio – she may want her ‘guru’ to approve the stone first to make sure it’s creating the right energy for your lady. In fact, occasionally, new age girls come to us with strict instructions from said guru on the jewellery they should be wearing.

So, rather than make your gift a surprise, you may want to bring your lovely flower child along when you go jewellery shopping so the piece created has the right coloured gemstone shade and carat weight to maintain perfect harmony (in body, mind, soul – and your relationship!).

Spirituality in the piece is even more important than whether it matches her current outfits.

The fashionista

Now let’s dig a little deeper into your style queen’s desires. Ladies who love their high heels and new fashion aren’t looking for the metaphysical powers of jewellery that ‘New Age’ girls desire.

The fashionista wants to compliment this season’s colours – and she listens closely to her favourite fashion designers recommendations for perfect accessories. So at the moment, large bracelet cuffs, cocktail rings and ‘almost nude’ pastel coloured pieces will set her heart fluttering.

The Trend Setter

If your perfect woman prefers to set the fashion trend – rather than follow it – experimentation is the key to her heart. Jewellery that gets her excited is usually the kind that challenges her style – and her lucky jeweller’s designer skills.

You’ll want to present her with something that her girlfriends, work colleagues and women she passes in the street can only admire and envy. So try a custom ordered piece, Art Deco ornate ring or highly unusual settings like a two-claw solitaire.

So before you buy jewellery for your perfect woman, take note of the outfits and pieces she likes to wear. Because if you can surprise her with the perfect accessory, you’ll be the one she’s gushing about to her friends and the girls behind the shop counter – trust us!

Personalised jewellery – make her feel like a one in a million woman

Personalised jewellery has become very popular in past few years, but it’s certainly not a new idea. In fact, custom jewellery goes back thousands of years to days when people decorated themselves in necklaces, bracelets and earrings made from seeds, shells and other trinkets found in nature.

Clients have always been excited about one off pieces we’ve created for them as a way of escaping the mass market designs. And with jewellery being so quickly replicated these days, there’s an even greater desire for truly unique pieces.

Jewellery and exclusivity belong together

Watching customers look for jewellery always fascinates me. Be it a guy shopping alone or a couple visiting us together, they’ll often have an instant connection to a piece, something that resonates on a very personal, emotional level and say, “If only I could change this, it would be perfect.” That’s the beauty of personalised jewellery. The entire experience and end result is all about creating something that is “perfect”.

Personalised engagement rings

Exclusivity and meaning are so important when it comes to engagement rings. Personalising gives couples the freedom to create a ring exactly the way the bride-to-be has dreamt about. Something that is unique to your bond, sits perfectly and is beautifully composed, well-made and durable. All the qualities of a wonderful marriage!

Pearls and beads

We’re often asked to personalise pearls and beads. It might be a birthstone in a piece, or a combination of beads, stones and chain that matches a personal style. But almost anything you dream up, we can help bring to fruition.

For inspiration, you might like take a look at our range of pearl and bead necklaces that we can transform into a completely unique piece for you.

Bespoke jewellery is all about her

If you’re looking for a piece that will make the woman in your life feel special, personalised jewellery is ideal. It could be something you come up with alone or together from scratch, or adapting jewellery that you spot in a shop, magazine, movie or elsewhere. Either way, we can work with you to create a flawless custom piece- because few things in life make a woman feel that she’s a one in a million like a one in a million piece of jewellery.